Endowment Development/Planned Giving
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Endowment Development, often referred
to as planned giving, generally comes about as a result of
an
overall strategic
planning
process.
Benefits
- Establish a way to ensure current operational income.
- Attract stronger financial leadership.
- Uncover major gift contributors for special projects or capital
funds.
- Provide an investment program for charitably inclined individuals.
- Allow individuals an opportunity to channel their resources to
perpetuate the charitable organizations that have had meaning
in their lives.
- Enable organization leadership to plan more effectively for future
growth and expansion of services.
- Build in long range stability to assure future generations the
heritage of the past.
Program Highlights
The process-oriented and comprehensive Endowment Development Program
normally includes several components:
- An overall Plan of Action and timetable.
- A Periodic Mail Plan for selected constituents.
- Education for the Board.
- Annual Board Social Event for members and spouses.
- Establishment of a Recognition Club (Heritage Society) for people
who qualify for membership by making an outright gift, making or
revising an existing will, name the organization as beneficiary
of a life insurance policy, or creating a life income arrangement
that eventually directs all or a portion of the principal to the
Endowment Fund.
- Personal visitations.
- Wills or estate planning clinics.
- An established goal for members and dollars.
- An effective committee structure.
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