Capital Campaigns
The
JM Advancement Organization can provide campaign direction in-residence
or on a more limited consulting basis. Of course, this depends
on your in-house expertise and experience, but we would work out an
arrangement
in a way which is "flexible" and "as needed."
Pre-Campaign Phase
The Pre-Campaign Phase in another important element in the process
and is the link between the Feasibility Study and the Capital Campaign.
In this phase, a Project Advancement Committee (PAC) of volunteers
lays the groundwork for maximum results. The PAC helps develop and
approve the case for support, guides the development of Pre-Campaign
communication/education programs, identifies and enlists campaign leadership,
plans cultivation strategies, identifies lead gift prospects, and addresses
any challenges surfaced by the planning and feasibility study.
Campaign Phase
A capital campaign is usually an intensive undertaking that could
extend from a few months to multiple years. We can help you raise capital
monies to build a facility, renovate and/or expand existing facilities,
begin or increase an endowment fund, retire debt, or permanently fund
an important program or project.
We will develop an overall plan and strategies specifically designed
to your situation, which will:
- Finalize the case statement
- Formalize the campaign structure
- Establish the soliciation divisions (each a mini-campiagn within
itself)
- Develop marketing strategies and effective communications
- Provide solicitation strategies
- Address recruitment, training and motivation of volunteers
- Prioritize the solicitation of prospects
Valuable Info
Download a complimentary copy of:"Are
your Ready for a Capital Campaign?"
|